Marketability Factors

Film-Com is not a festival with a jury that assesses work based purely on artistic merit. Awards at film festivals often do not necessarily translate to a marketable or salable film property. Film-Com is a packaging and completion market that filters film & television properties for their potential to be sold or licensed, and presents those directly to industry entities that can actually finance and then distribute those properties to domestic and foreign markets. Determination of the projects to be presented in private session at Film-Com, as well as those selected for the printed catalog given to distribution companies and potential financial partners, will be based solely on which projects are the most marketable and therefore distributable and therefore have the best opportunities at getting financed. Marketability factors include the following:

  • Freshness of concept
  • Phase of project — i.e., the more developed, the better
  • Attachments or letters of interest of bankable [recognizable] actors
  • Attachments of personnel that have proven track records of successful and profitable films
  • Artistry and production values exhibited in the promo or sample DVD
  • Any financing already committed to the project
  • Whether clearances have been secured for copyrighted material to be used in the project
  • A budget where line items are appropriate, neither padded nor unrealistically low
  • Overall professionalism in paperwork
  • Any other marketable elements that might apply to a specific project



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